They're only causing ruckus for no reason, probably bored.
The phrase campaign was not only limited to selfies and photos only but a lot of items including t-shirts, cups and mugs and gift items are also available with this tagline, perhaps reminding us of the fact that we should remain happy all the while and keep sharing our happiness with friends and family.
It is another thing that we have the option to delete these memories in form of photos since in this digital age, all is available at the click of a button.
Dream big, sparkle more, shine bright.
Also, if you have any good selfie captions not listed, comment below so everyone can see! Please if you have any questions or concerns.